Privacy Policy Template (UK Standard)

Last Updated: [14/04/20226]

1. Our Contact Details

  • Name: Metric Labs Ltd

  • Address: [Insert Registered Bolton Office Address]

  • Email: [Insert Contact Email]

2. The Type of Personal Information We Collect

We currently collect and process the following information:

  • Personal identifiers, contacts, and characteristics (for example, name and contact details).

  • Website usage data via cookies and analytics (e.g., IP addresses, browser type).

  • Client data provided to us for analytics and marketing optimization.

3. How We Get the Personal Information and Why We Have It

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • You have made an enquiry via our website.

  • You have subscribed to our newsletter or services.

  • You are a client engaging us for analytics, SEO, or PPC services.

We also receive information indirectly from:

  • Third-party analytics tools: Like Google Analytics, to understand how visitors use our site.

  • Client Data: When performing audits or tag management, we may process data held by our clients.

4. Lawful Bases for Processing

Under the UK GDPR, the lawful bases we rely on for processing this information are:

  • (a) Your consent: You can remove your consent at any time by contacting us.

  • (b) Contractual obligation: To fulfill our services to you.

  • (c) Legitimate interests: For example, to improve our website or protect against fraud.

5. How We Store Your Personal Information

Your information is securely stored. We keep [Type of Data] for [Time Period, e.g., 6 years]. We will then dispose of your information by [e.g., permanent digital deletion].

6. Your Data Protection Rights

Under data protection law, you have rights including:

  • Your right of access: To ask us for copies of your personal information.

  • Your right to rectification: To ask us to correct inaccurate information.

  • Your right to erasure: To ask us to delete your personal information in certain circumstances.

  • Your right to object/restrict processing: In specific situations.

7. How to Complain

If you have any concerns, please contact us at [Insert Email]. You can also complain to the ICO if you are unhappy with how we have used your data: